Campaigns
Campaigns help you customize and send communications to your customers to increase appointments in your shop. Check out our help article Marketing Suite: Campaigns if you’re new to Campaigns.
Use these best practices and templates to inspire how you use campaigns in your shop.
💡 Pro Tip: Before sending any campaigns, think about how often you want to reach out to your customers with promotions. As a shop owner, you'll need to find the right amount of communication that works for your business. Too many campaigns may overwhelm your customers, while not enough can potentially lead to missed opportunities for new sales.
Automated vs One-Time Campaigns
There are two types of campaigns you can create: Automated and One-Time. Each type of campaign has a benefit and purpose.
Automated Campaigns
Automated Campaigns Uses
Automated Campaigns are best for canned services that may need annual visits, repeated checks, or regular maintenance. Here are a few examples:
Alignment Services
Tire & Wheel Services
Oil Change Packages
Annual Maintenance Packages
Detail/Cleaning Packages
Annual Inspection Reminders
Follow-Up Visits on Protection Services
When creating an Automated Campaign for your canned services, you can remind customers to come back for adjustments, inspections, or repeat services related to the type of service performed.
Automated Campaigns Templates
Check out these templates for Automated Campaigns in your shop. Feel free to copy, paste, and edit these templates to make them work for your shop!
Select each toggle below to view the campaign template.
Oil Change Reminder Campaign
Oil Change Reminder Campaign
Subject:
Your Oil Change is Coming Up!
Body:
Regular oil changes every 6 months are crucial for maintaining optimal engine performance and prolonging the lifespan of your vehicle.
Your vehicle had an oil change done at [SHOP NAME] in the last 6 months, and it may be time for your next one!
[CALL or SCHEDULE ONLINE] to schedule an appointment today and keep your car healthy and ready for any adventure.
Tire Rotation Reminder Campaign
Tire Rotation Reminder Campaign
Subject:
Hit the Road with Confidence: Schedule Your Tire Rotation!
Body:
Just a quick reminder from [SHOP NAME] that it's time to give your tires some love with a rotation! Regular tire rotations are like a spa day for your car, ensuring even wear and tear, better traction, and ultimately, a smoother ride.
Why is it important? Imagine your tires as the shoes of your car. Just like you rotate your shoes to prevent uneven wear, rotating your tires ensures they wear evenly, extending their lifespan and keeping you safer on the road.
So, let's keep you cruising smoothly!
[CALL or SCHEDULE ONLINE] to schedule your tire rotation appointment today and let us take care of the rest.
Alignment Reminder Campaign
Alignment Reminder Campaign
Subject:
Keep Rolling Smoothly: It's Time for Your Annual Alignment Check!
Body:
It's been almost a year since your last alignment service at [SHOP NAME]. We want to ensure your vehicle continues to drive smoothly and safely. Did you know that alignments are recommended on an annual basis?
As a valued customer, we're offering you a special invitation to come back for a complimentary alignment check. Our expert technicians will ensure that your wheels are properly aligned, helping to extend the life of your tires and improve fuel efficiency.
Don't let time slip away! [CALL or SCHEDULE ONLINE] to schedule your appointment today and keep your ride running at its best!
One-Time Campaigns
One-Time Campaigns Uses
One-Time Campaigns are best for sending out promotional offers or services that your shop plans to offer throughout the year to increase appointments in your shop. These are often sent during slower months or to inform customers about busier times of the year. Here are a few examples:
Seasonal Promotions
Oil Change Promotions
Promotions for typical slow business days
Any other coupons or promotional offers
One-Time Campaigns Templates
Check out these templates for One-Time Campaigns in your shop. Feel free to copy, paste, and edit these templates to make them work for your shop!
Select each toggle below to view the campaign template.
Annual Check-Up Promotion
Annual Check-Up Promotion
Subject: Spring Clean Your Car: Annual Check-Up for $100!
Body:
It's time to spring clean your ride! Our Annual Spring Vehicle Check-Up is here to ensure your car is in top shape for the season ahead, all for just $100.
What's included:
Comprehensive inspection of vital components
Fluid top-up and inspection
Tire pressure check and rotation
Brake inspection and maintenance
[CALL or SCHEDULE ONLINE] to schedule your check-up today and hit the road with confidence!
Free Alignment Check Promotion
Free Alignment Check Promotion
Subject:
Don't Miss Out: Free Alignment Check with Any Service in May!
Body:
We hope you're enjoying the spring weather! Just a friendly reminder that throughout the month of May, we're offering a complimentary alignment check with any service you purchase at [SHOP NAME].
Whether you're in for an oil change, brake job, or any other maintenance, take advantage of this opportunity to ensure your vehicle is running at its best.
Don't wait until it's too late! [CALL or SCHEDULE ONLINE] to book your appointment today and enjoy the added peace of mind of knowing your alignment is in check!
Referral Program Promotion
Referral Program Promotion
Subject: Spread the Word and Get Rewarded: Receive $50 off your next service!
Body:
Dear Valued Customer,
At [SHOP NAME], we believe in the power of word-of-mouth recommendations, and we want to thank you for being a loyal customer. That's why we're excited to introduce our referral program!
Here's how it works:
Refer a friend, family member, or colleague to [SHOP NAME] for vehicle servicing.
When they schedule and complete their service, both you and your referral will receive $50 off of your next service as our way of saying thank you!
It's that simple – spread the word and reap the rewards!
Help us serve more customers like you while earning rewards along the way. Start referring today and enjoy the benefits of our referral program.
Dealership Quote Match Promotion
Dealership Quote Match Promotion
Subject:
Dealer Quote Match: Get 10% Off for Choosing Us!
Body:
Dear Valued Customer,
Are you tired of dealership prices? We've got you covered! At [SHOP NAME], we're committed to providing top-notch service at unbeatable prices.
Bring in your vehicle with a quote from your local dealership, and we'll not only match their price but also give you an additional 10% off your service. That's right – you'll save big while still receiving the quality service you deserve.
Why choose us?
Expert technicians dedicated to your satisfaction
State-of-the-art equipment for precise diagnostics and repairs
Friendly customer service that puts you first
Don't settle for overpriced dealership services. [CALL or SCHEDULE ONLINE] to book your appointment today and experience the difference at [SHOP NAME]!
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